Explaining consumers’ channel-switching behavior using the theory of planned behavior
نویسندگان
چکیده
منابع مشابه
Using the theory of planned behavior to predict gambling behavior.
Gambling is an important public health concern. To better understand gambling behavior, we conducted a classroom-based survey that assessed the role of the theory of planned behavior (TPB; i.e., intentions, subjective norms, perceived behavioral control, and attitudes) in past-year gambling and gambling frequency among college students. Results from this research support the utility of the TPB ...
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Research dealing with various aspects of the theory of planned behavior (Ajzen, 1985, 1987) is reviewed, and some unresolved issues are discussed. In broad terms, the theory is found to be well supported by empirical evidence. Intentions to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral cont...
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The goal of this research is to explore managers’ approaches, viewpoints and some other psychological factors on sustainability reporting regarding to theory of planned behavior (TPB). Thus the research includes top and middle managers of listed and non listed companies of Iran stock exchange. Data was analyzed by partial linear squares (PLS). Findings show that subjective norms which are deri...
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ژورنال
عنوان ژورنال: Journal of Retailing and Consumer Services
سال: 2011
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2011.02.005